Fractional Leadership, Big Impact
Whether your business is scaling, redefining its brand, or navigating a period of transition, I bring executive-level marketing and operational strategy, leadership, and implementation services to help you lead with clarity, execute with precision, and grow with confidence.
Meet Christine
Hanson-Ehlinger
I’m a seasoned marketing leader with diverse experience and an entrepreneurial mindset who believes every organization—especially in times of growth or change—deserves experienced leadership that creates clarity and momentum. My mission is to make world-class strategy and execution accessible without requiring a long-term hire—acting as the conduit that helps your business gain immediate value and accelerate growth.
My marketing background spans healthcare revenue cycle, tech-enabled services, pharmacy benefit consulting, and agency leadership—where I also led sales, operations, client services, HR, and finance. This cross-functional experience enables me to drive measurable impact, operational alignment, and sustainable growth for the organizations I serve.
Need Strategic Leadership Without the Full-Time Cost?
I step into your business as a seasoned fractional leader, CMO, or COO—bringing executive-level vision, leadership, and accountability to help you grow faster, operate smarter, and stay aligned, all without the commitment of a full-time hire.
Looking for Expert Guidance on Demand?
Whether you're facing a critical decision, navigating a pivot, or planning for growth, I offer focused strategy and execution tailored to your most pressing challenges—giving you clarity and confidence when it matters most.
Is Your Team Ready to Scale Efficiently?
I assess your current operations, team structure, and workflows to identify what’s slowing you down. Then, I implement the systems and processes that drive efficiency, accountability, and scalability across the organization.
Facing a Leadership Gap or Transition?
When a key executive leaves or your org is in flux, I provide immediate leadership stability. I guide your team, maintain momentum, and help you rebuild or restructure with a long-term view—all while preparing the business for its next permanent leader.
My Experience
With years of experience guiding entrepreneurs and business leaders, I provide personalized strategies and practical insights to help you achieve your business goals and drive sustainable growth.
Healthcare Marketing
Revenue Cycle, Health Tech
Over the past decade, I have led marketing strategy, rebranding, and demand generation for healthcare revenue-cycle organizations—driving 3x measurable growth, market expansion, and acquisition success through KPI-driven insights and close alignment with private-equity, C-suite, and cross-functional leadership.
- Developed and executed marketing strategy and tactical plans, budgets, and KPIs.
- Contributed to 4x marketing influenced pipeline YOY and 3x company growth resulting in successful PE acquisitions.
- Directed enterprise-level rebrands that elevated companies to category leaders.
- Leveraged sponsorships, events, content, thought leadership, PR, social media, ABM, demand generation, sales enablement, and RFP initiatives to increase and accelerate pipeline.
Marketing
Pharmacy Benefit Consulting
Led marketing for a national pharmacy-benefit consulting firm—driving growth through brand development, demand generation, thought leadership, and client engagement programs that positioned the company as a trusted advisor to Fortune 500 employers and health systems seeking to optimize PBM contracts, reduce costs, and strengthen compliance.
- Realigned GTM strategy and expanded product positioning from one to three buyer segments, driving 540% increase in digital engagement and 300% boost in SQLs.
- Improved RFP win rate 33% with new messaging framework and proposal automation system for faster cross-functional collaboration.
- Boosted lead-to-revenue conversion 50% by aligning marketing efforts to high-value target accounts.
Marketing Business Consultant, Startup Experience
I founded and scaled two successful startups—a boutique digital marketing and brand agency, and a global promotional product company built around success-themed experiences for consumers and incentive-driven organizations. In both, I led every facet of the business—from strategy, marketing, and client growth to operations, HR, and finance—building scalable systems, strong teams, and sustainable growth models.
- Founded and operated a B2B and B2C digital marketing agency delivering integrated campaigns, brand strategy, and creative services to enterprise clients including Medica, Honeywell, Bosch, Deluxe, and Bühler—building long-term partnerships through measurable results and client trust.
- Drove 450% agency growth through commercialization of a proprietary SaaS marketing platform, expanding reach, diversifying revenue streams, and increasing client retention.
- Developed more than 300 custom products, pricing models, and promotional strategies for global products company.
Why People Love Working with Christine
Read what leaders have to say about hiring Christine
Christine quickly proved herself an exceptional marketing leader and a true collaborator with the sales team. She consistently brought strategic vision and precise execution to every initiative, developing marketing programs that directly supported sales growth and drove strong lead generation. Christine's positive energy and genuine teamwork make every project more successful. It was such a pleasure to work with Christine!
Christine quickly proved to be a high-impact marketing leader. She pairs sharp strategy with disciplined execution—aligning marketing tightly to revenue goals, partnering seamlessly with Sales, and launching programs that consistently drove qualified pipeline and lead generation. She led a full rebrand that rapidly established a revenue-cycle-leading identity like nothing I've seen before, elevating the market presence and strengthening positions with health systems. Any organization would benefit from her judgment, integrity, and results-focused approach.
Christine played a very important role in our sales performance and marketing success. She makes impactful decisions, strategies, and executes while focused on business priorities. She is incredibly creative, collaborative and a great partner in strategic planning and execution of go-to-market strategies and branding. She jumps in wherever and whenever she is needed and is a pleasure to work with.
Frequently Asked Questions
Here are some frequently asked questions to help you decide if hiring me is the right choice for you!
What is a fractional executive?
As a fractional executive and seasoned senior leader, I partner with organizations on a part-time or project basis to deliver strategic guidance, leadership, and execution—without the overhead of a full-time hire. I help businesses accelerate growth, strengthen operations, and navigate periods of transition or scale with clarity and confidence.
How long are your typical engagements?
Most last 3–12 months, but I offer flexible terms to meet your needs.
Can I scale up or down?
Absolutely. You can adjust hours, roles, or scope as your needs evolve.
What do you charge for fractional or project-based work?
Every engagement begins with a paid discovery period where we co-define goals, success metrics, and scope. This ensures clarity, alignment, and measurable value from the start.
I offer flexible structures—hourly for short-term initiatives, monthly retainers for ongoing partnerships, or hybrid models that evolve as the relationship grows. Engagements can have a defined end date or remain open-ended, depending on your needs. Compensation is primarily cash-based, though in select circumstances, I may accept a limited portion in equity as part of the overall arrangement.
How does the discovery period work?
The discovery period is designed to clarify your priorities and create shared understanding. During this phase, we’ll assess your current challenges, define measurable outcomes, and set boundaries and expectations on both sides. It’s a focused way to ensure the engagement is purpose-driven and that we’re investing in the right areas from day one.
What types of organizations do you typically work with?
I work primarily with growth-oriented organizations in healthcare, technology, and professional services—especially those navigating transition, rebranding, or scaling. Many are private-equity–backed, founder-led, or mission-driven teams looking to add senior marketing and operations leadership without committing to a full-time executive hire.
What does success look like in a fractional engagement?
Success means measurable impact, including clarity in direction, alignment across teams, and results that advance your growth goals. Each engagement includes defined KPIs, regular progress reviews, and actionable insights that ensure accountability and sustained momentum long after the engagement ends.
Contact Christine
Ready to discuss your goals? Let’s start with a brief discovery conversation.